Although the share of Americans giving V-day gifts to their pets has hovered around 20 percent since 2012, the average amount each is willing to spend has usually remained at just above the $5 mark.
People aged 25-to-34 will be spending the most on Valentine’s Day gifts this year, dropping an average of $202.76 per person. This group will also spend a few extra bucks on their pets than other age groups, averaging out at $12.70.
Pets got the most Valentine’s Day love in 2013 when Americans spent about $815 million on gifts for them. This year, though, consumers still plan to spend more on their pets than on their co-workers.